dc.contributor.author | Huang, Yuanxin | |
dc.date.accessioned | 2015-04-07T11:47:58Z | |
dc.date.available | 2015-04-07T11:47:58Z | |
dc.date.copyright | 2014 | |
dc.date.issued | 2015-04-07 | |
dc.identifier.uri | http://hdl.handle.net/11250/280994 | |
dc.description.abstract | This paper provides a unique insight into the key role of the impact of product information factors and the their interaction. Through a factorial design the impact of dog food aroma (natu- ral/artificial) in combination with claim (health/taste) on dog food experience was explored in Experiment 1. Another experiment examined the impacts of factors combinations (dog’s response /claim) on consumers’ choice. Using rating data on dependent variables, a Mixed-effects model was performed. The results show that: 1) Expected liking was found to be significant among 4 products in Experiment 2; and 2) Claims are suggested to moderate the impact of factors aroma and dog reaction videos, in terms of willingness to pay. | nb_NO |
dc.language.iso | eng | nb_NO |
dc.publisher | Norwegian University of Life Sciences, Ås | |
dc.subject | Dog food | nb_NO |
dc.subject | Consumer study | nb_NO |
dc.subject | Sensory | nb_NO |
dc.subject | Health Claims | nb_NO |
dc.title | Impact of product information on consumers´choice for dog food | nb_NO |
dc.type | Master thesis | nb_NO |
dc.subject.nsi | VDP::Technology: 500::Food science and technology: 600 | nb_NO |
dc.source.pagenumber | 45 | nb_NO |
dc.description.localcode | M-MAT | nb_NO |