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The Effect of Marketing Investment on Firm Value and Systematic Risk

dc.contributor.authorMousa, Musaab
dc.contributor.authorNosratabadi, Saeed
dc.contributor.authorSagi, Judit
dc.contributor.authorMosavi, Amirhosein
dc.date.accessioned2021-11-24T08:43:15Z
dc.date.available2021-11-24T08:43:15Z
dc.date.created2021-02-17T14:03:29Z
dc.date.issued2021
dc.identifier.issn2199-8531
dc.identifier.urihttps://hdl.handle.net/11250/2831197
dc.language.isoeng
dc.titleThe Effect of Marketing Investment on Firm Value and Systematic Risk
dc.typePeer reviewed
dc.typeJournal article
dc.description.versionpublishedVersion
dc.source.journalJournal of Open Innovation: Technology, Market, and Complexity
dc.identifier.doi10.3390/joitmc7010064
dc.identifier.cristin1890930
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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