The Effect of Marketing Investment on Firm Value and Systematic Risk

Mousa, Musaab; Nosratabadi, Saeed; Sagi, Judit; Mosavi, Amirhosein
Peer reviewed, Journal article
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URI
https://hdl.handle.net/11250/2831197
Date
2021
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Original version
10.3390/joitmc7010064
Journal
Journal of Open Innovation: Technology, Market, and Complexity