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dc.contributor.authorHuang, Yuanxin
dc.date.accessioned2015-04-07T11:47:58Z
dc.date.available2015-04-07T11:47:58Z
dc.date.copyright2014
dc.date.issued2015-04-07
dc.identifier.urihttp://hdl.handle.net/11250/280994
dc.description.abstractThis paper provides a unique insight into the key role of the impact of product information factors and the their interaction. Through a factorial design the impact of dog food aroma (natu- ral/artificial) in combination with claim (health/taste) on dog food experience was explored in Experiment 1. Another experiment examined the impacts of factors combinations (dog’s response /claim) on consumers’ choice. Using rating data on dependent variables, a Mixed-effects model was performed. The results show that: 1) Expected liking was found to be significant among 4 products in Experiment 2; and 2) Claims are suggested to moderate the impact of factors aroma and dog reaction videos, in terms of willingness to pay.nb_NO
dc.language.isoengnb_NO
dc.publisherNorwegian University of Life Sciences, Ås
dc.subjectDog foodnb_NO
dc.subjectConsumer studynb_NO
dc.subjectSensorynb_NO
dc.subjectHealth Claimsnb_NO
dc.titleImpact of product information on consumers´choice for dog foodnb_NO
dc.typeMaster thesisnb_NO
dc.subject.nsiVDP::Technology: 500::Food science and technology: 600nb_NO
dc.source.pagenumber45nb_NO
dc.description.localcodeM-MATnb_NO


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