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dc.contributor.authorAsioli, Daniele
dc.contributor.authorMignani, Adriana
dc.contributor.authorAlfnes, Frode
dc.date.accessioned2020-11-11T13:33:19Z
dc.date.available2020-11-11T13:33:19Z
dc.date.created2020-09-25T09:32:02Z
dc.date.issued2020
dc.identifier.citationAgribusiness, 2020; 1-20en_US
dc.identifier.issn0742-4477
dc.identifier.urihttps://hdl.handle.net/11250/2687437
dc.description.abstractThis article is the first to investigate respondents' ease of understanding and answering valuation questions related to the Becker–DeGroot–Marschak (BDM) and multiple price list mechanisms. Using a between‐subjects design, we elicit willingness to pay (WTP) for healthy snack bars using two mechanisms, ask questions about ease of understanding and answering the valuation questions, and record the response times to the valuation questions. We do not find significant differences in estimated WTP and response times between the two methods. However, the respondents in the multiple price list (MPL) sessions found it easier to understand this mechanism and decide on a response than those in the BDM sessions. As a result of our findings, we recommend that MPL is adopted over BDM when there is limited opportunity to explain or learn the method before the valuation or when one is concerned that a complicated design can affect the willingness to participate and thereby create selection bias. Both concerns will often apply when small and medium size agribusinesses conduct market testing of their products in stores or field markets. [EconLit Citations: C18, C19, D44, Q13].en_US
dc.language.isoengen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.titleQuick and easy? Respondent evaluations of the Becker–DeGroot–Marschak and multiple price list valuation mechanismsen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.source.pagenumber20en_US
dc.source.journalAgribusinessen_US
dc.identifier.doi10.1002/agr.21668
dc.identifier.cristin1833304
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Med mindre annet er angitt, så er denne innførselen lisensiert som Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal