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dc.contributor.authorAsioli, Daniele
dc.contributor.authorAschemann-Witzel, Jessica
dc.contributor.authorCaputo, Vincenzina
dc.contributor.authorVicchio, Riccardo
dc.contributor.authorAnnunziata, Azzurra
dc.contributor.authorNæs, Tormod
dc.contributor.authorVarela, Paula
dc.date.accessioned2018-06-27T12:02:18Z
dc.date.available2018-06-27T12:02:18Z
dc.date.created2017-08-10T14:08:54Z
dc.date.issued2017
dc.identifier.citationFood Research International. 2017, 99 (1), 58-71.nb_NO
dc.identifier.issn0963-9969
dc.identifier.urihttp://hdl.handle.net/11250/2503295
dc.description.abstractConsumers in industrialized countries are nowadays much more interested in information about the production methods and components of the food products that they eat, than they had been 50 years ago. Some production methods are perceived as less “natural” (i.e. conventional agriculture) while some food components are seen as “unhealthy” and “unfamiliar” (i.e. artificial additives). This phenomenon, often referred to as the “clean label” trend, has driven the food industry to communicate whether a certain ingredient or additive is not present or if the food has been produced using a more “natural” production method (i.e. organic agriculture). However, so far there is no common and objective definition of clean label. This review paper aims to fill the gap via three main objectives, which are to a) develop and suggest a definition that integrates various understandings of clean label into one single definition, b) identify the factors that drive consumers' choices through a review of recent studies on consumer perception of various food categories understood as clean label with the focus on organic, natural and ‘free from’ artificial additives/ingredients food products and c) discuss implications of the consumer demand for clean label food products for food manufacturers as well as policy makers. We suggest to define clean label, both in a broad sense, where consumers evaluate the cleanliness of product by assumption and through inference looking at the front-of-pack label and in a strict sense, where consumers evaluate the cleanliness of product by inspection and through inference looking at the back-of-pack label. Results show that while ‘health’ is a major consumer motive, a broad diversity of drivers influence the clean label trend with particular relevance of intrinsic or extrinsic product characteristics and socio-cultural factors. However, ‘free from’ artificial additives/ingredients food products tend to differ from organic and natural products. Food manufacturers should take the diversity of these drivers into account in developing new products and communication about the latter. For policy makers, it is important to work towards a more homogenous understanding and application of the term of clean label and identify a uniform definition or regulation for ‘free from’ artificial additives/ingredients food products, as well as work towards decreasing consumer misconceptions. Finally, multiple future research avenues are discussed.
dc.language.isoengnb_NO
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.subjectMatindustri
dc.subjectFood industry
dc.subjectClean label
dc.subjectReview
dc.subjectConsumer preferences
dc.titleMaking sense of the “clean label” trends: A review of consumer food choice behavior and discussion of industry implicationsnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersion
dc.subject.nsiVDP::Landbruks- og fiskerifag: 900
dc.subject.nsiVDP::Agriculture and fisheries science: 900
dc.source.pagenumber58-71nb_NO
dc.source.volume99nb_NO
dc.source.journalFood Research Internationalnb_NO
dc.source.issue1nb_NO
dc.identifier.doi10.1016/j.foodres.2017.07.022
dc.identifier.cristin1485453
dc.relation.projectNofima AS: 201702nb_NO
dc.relation.projectNorges forskningsråd: 262308nb_NO
cristin.unitcode192,11,0,0
cristin.unitnameHandelshøgskolen
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode1


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal