dc.contributor.author | Tomic, Marina | |
dc.contributor.author | Alfnes, Frode | |
dc.date.accessioned | 2018-01-03T14:38:34Z | |
dc.date.available | 2018-01-03T14:38:34Z | |
dc.date.created | 2017-05-30T13:13:10Z | |
dc.date.issued | 2017 | |
dc.identifier.citation | Journal of Food Products Marketing. 2017, 1-16. | nb_NO |
dc.identifier.issn | 1045-4446 | |
dc.identifier.uri | http://hdl.handle.net/11250/2474431 | |
dc.description.abstract | There is limited knowledge about which factors underlie consumers’ preferences for domestic food products. We used a non-hypothetical multiple-price list experiment to investigate the effect of affective (product-related emotions) and normative (consumer ethnocentrism and subjective norms) factors on consumer willingness to pay for domestic food products. A total of 166 Croatian consumers were given a choice between domestic and foreign food products with different price premiums for domestic food. The results indicate that consumers are willing to pay a premium for both low- and high-involvement domestic food products. Consumer willingness to pay for domestic products is influenced by ethnocentrism, product-related emotions, and sociodemographic variables, but not by social norms. | nb_NO |
dc.language.iso | eng | nb_NO |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/deed.no | * |
dc.title | Effect of Normative and Affective Aspects on Willingness to Pay for Domestic Food Products—A Multiple Price List Experiment | nb_NO |
dc.type | Journal article | nb_NO |
dc.type | Peer reviewed | nb_NO |
dc.description.version | acceptedVersion | nb_NO |
dc.source.pagenumber | 1-16 | nb_NO |
dc.source.journal | Journal of Food Products Marketing | nb_NO |
dc.identifier.doi | 10.1080/10454446.2017.1323067 | |
dc.identifier.cristin | 1472787 | |
cristin.unitcode | 192,11,0,0 | |
cristin.unitname | Handelshøgskolen | |
cristin.ispublished | true | |
cristin.fulltext | postprint | |
cristin.qualitycode | 1 | |