The role of values in no deforestation policies

Abstract

Since 2013, many companies have made commitments to ensure their supply chain is not linked to deforestation, known as No Deforestation Policies (NDPs). Despite the development of tools to implement NDPs, deforestation is ongoing. This research took a values–based approach to explore less–considered social aspects of why deforestation is ongoing despite the number of NDPs in the agribusiness sector. The role of company values, commercial values, values of no deforestation or environmental protection and personal values in NDPs was investigated. Data was collected through content analysis of semi-structured interviews, company values statements and NDPs, and observation from 6 months’ work in a global not-for-profit organisation working on sustainable supply chains. Interviews were conducted with growers, integrated grower–trader companies, traders, brands and experts. The research investigated where values in NDPs come from, how values are integrated into NDPs, and how values influence implementation of NDPs. From this sample, commercial values appeared to be given priority in NDP development and implementation, though personal and company values related to environmental values in NDPs were also important. Values in NDPs were observed to be spread through experiences and human interactions. Focus on integration of commercial values was observed to potentially lead companies to focus on quick-fix, narrow–scope solutions. Results suggest greater collaboration and emphasis on non–commercial values among all actors may help NDP implementation and ensure global agribusiness supply chains are free of deforestation and exploitation. It is hoped that this research encourages increased attention to the influence of underlying human beliefs on actions aimed at addressing environmental issues in agricultural supply chains.