A Football Management Simulator

Abstract

European professional football is suffering for its popularity. As the global demand for the sport has increased, the revenues involved has followed in its tracks. At the same time, the profitability of the industry has been falling. The rest of the introduction in in detail about possible theories explaining this. As these clearly hints towards a complex problem with similarities of an escalation archetype, the goal of the thesis was to develop a strategic management tool mainly based on the BSC and system dynamics simulation to improve understanding of the current, historical and future behavior of the system. This effort became into a working simulation model that reproduced the current situation of revenue growth and increasing demand. Finally, the author believes that the simulation clearly provide management with a better understanding of the problem.