Etablering av kjøpesentra i tidlig fase

Abstract

SUMMARY II This master-report examines the establishment of shopping centers in the early stages. The main issues that must be clarified in order to establish a shopping are described. It addressed a focus on the legal provisions and economic considerations that must be used. The master-report gives an introduction of a theoretical part with relevant law, and historical development of shopping centers. Market conditions, both nationally and locally in Vestfold are described. This is meant to give the reader the necessary background to understand how an establishment can take place and further understand the process around the establishment of a shopping center. Central and professionals working with shopping center-development are interviewed and information from these are summarized and adjusted for further understanding of what is important when establishing. Local politicians working on the committee for construction and land use issues and city council in Tønsberg are interviewed to get an insight into how they consider this type of establishment. To provide a practical approach, a shopping center project in the early phase at Kilen Tønsberg is included as an example of a real establishment. There has been extensive analysis work that is summarized in an economic calculation. What the professionals working with shopping center-development emphasize when establishing: location, develop new shopping centers downtown and near intersections. Good infrastructure with good traffic flow is important. It is important to establish more centers and be number 1 or 2 in their region. Good retail mix. Projects with development opportunity are positive. The participants emphasize the environment and have already set in motion series of measures to reduce energy use. Local politicians from Tønsberg emphasize what a shopping center can give back to the city in terms of positive effects. New jobs, effects that improve the city and better logistics that leads to reduced carbondyoxide pollution are some of the elements. Further, there is a focus that the establishment does not come into direct conflict with the shops downtown and loss of their business. According to my calculations the conclusion for the Kilen project is that it is economically feasible.