Browsing Brage NMBU by Author "Grønbekk, Mats Eng"
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When consumers fumble in the dark : a study of choice architecture in online markets
Grønbekk, Mats Eng (Master thesis, 2020)Nudging has in recent years established itself as a useful tool for influencing people's behaviour and is today widely used by governments around the world. Although the use of government nudging has grown sharply in recent ...