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Browsing Brage NMBU by Author "Giladi, Iris"

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    • User-driven innovation in the food industry : can mainstream users compete with lead users? 

      Herland, Hanne Sofie; Giladi, Iris (Master thesis, 2014-08-14)
      Summary This case study aims to explore the lead user phenomenon, more specifically the ideas these users generate in comparison to mainstream users. We use the case of healthy food to test existing theory. Much theory ...

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