Blar i Brage NMBU på forfatter "Kolltuft, Alexandra Parlange"
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Development of a digital advisor to support the decision-making process of acquiring a car
Hetland, Julie Kolstad; Kolltuft, Alexandra Parlange (Master thesis, 2021)This thesis explores how consumers behave in the process of acquiring a car and aspires to solve the main challenge that consumers are facing in the decision-making process. The mobility landscape is rapidly evolving and ...