Blar i Brage NMBU på tidsskrift "Journal of Food Products Marketing"
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Effect of Normative and Affective Aspects on Willingness to Pay for Domestic Food Products—A Multiple Price List Experiment
(Journal article; Peer reviewed, 2017)There is limited knowledge about which factors underlie consumers’ preferences for domestic food products. We used a non-hypothetical multiple-price list experiment to investigate the effect of affective (product-related ...