Blar i Brage NMBU på forfatter "Hersleth, Stine Therese Alm"
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The farm-based entrepreneur’s marketing mix: a case study from the local food sector
Hersleth, Stine Therese Alm; Kubberød, Elin; Gonera, Antje (Journal article; Peer reviewed, 2022)Purpose: This paper aims to explore the market creation practices of farm-based entrepreneurs in the local food sector. Alternative marketing channels for farm-based products increase, but it is not known how entrepreneurs ... -
Informal social learning dynamics and entrepreneurial knowledge acquisition in a micro food learning network
Hersleth, Stine Therese Alm; Kubberød, Elin; Gonera, Antje (Journal article; Peer reviewed, 2022)his paper expands and contextualises social perspectives on entrepreneurial learning by considering the informal learning dynamics and outcomes in a facilitated learning network (FLN) targeting micro-entrepreneurs within ...