Browsing Brage NMBU by Author "Haugestad, Rune"
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Innovation strategy for B2B mobile apps : a value-centric approach
Haugestad, Rune (Master thesis, 2015-08-07)Purpose: The purpose of this empirical master study is to examine how innovation strategy, emphasizing Value-centric innovation strategies, can help to enhance mobile & tablet B2B/Business app Product-Life-Cycles. ...