Browsing Brage NMBU by Author "Ellefsen, Kim Brede"
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Developing a business strategy to support the international expansion of a European business firm : facts, trends and considerations
Ellefsen, Kim Brede (Master thesis, 2016)The purpose of this research paper is to explore the business strategy development and implementation process behind a firm’s international expansion, and to identify the core components that need to be considered in order ...