Blar i Brage NMBU på forfatter "Landa-Mata, Iratxe"
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Do visitors gaze and reproduce what destination managers wish to commercialise? Perceived and projected image in the UNESCO World Heritage area ‘West Norwegian Fjords’
Landa-Mata, Iratxe; Fossgard, Knut; Haukeland, Jan Vidar (Journal article; Peer reviewed, 2018)Destination image plays a key role in helping people decide where to travel and affects satisfaction, likelihood of return visits and word of mouth. While photography is not the only way of projecting and perceiving an ...